How to Build a Website That Search Engines & Users Love
Combine technical SEO with great UX to rank higher and convert better.
Generate valid schema.org structured data for Articles, Products, Events, Recipes, Job Postings, Courses, Books, Movies, NewsArticles, and 10 more types. Includes Google SERP-style rich snippet preview and inline validation.
Generate JSON-LD structured data for 19 schema types: Article, Product, Event, Recipe, and more. Includes Google rich snippet preview and validation.
// Select a schema type and fill in the fields,
// then click "Generate JSON-LD"
<script> tag and paste into your page's <head>Our Schema Markup Generator creates schema.org structured data in JSON-LD format — the format recommended by Google for rich snippets and enhanced search results. Supporting 19 schema types with inline validation and a live Google SERP-style preview, it's the most complete free schema tool available.
Choose from Article (with BlogPosting, TechArticle, and NewsArticle sub-types), Product (with GTIN, MPN, availability), Event (with performer, organizer, ticket prices), Recipe, FAQ, HowTo, Review, LocalBusiness (20 business sub-types), Organization, Person, WebSite, VideoObject, SoftwareApplication, BreadcrumbList, JobPosting, Course, Book, and Movie.
Every required field is clearly marked. The tool validates your input before generating — missing required fields are highlighted inline so you fix them immediately. After generating, switch to the Rich Preview tab to see a Google SERP mockup showing exactly how your schema might appear in search results: star ratings, prices, event pills, job salaries, course details, breadcrumbs, and more.
All generation, validation, and preview happen 100% in your browser. Your data never leaves your device — safe to use for unpublished products, unreleased courses, confidential client work, or any content before it goes live.
Everything you need in one amazing tool
Article, Product, Event, Recipe, FAQ, HowTo, Review, LocalBusiness, Organization, Person, WebSite, VideoObject, SoftwareApplication, BreadcrumbList, JobPosting, Course, Book, Movie, NewsArticle.
See a live rich snippet mockup after generating. Stars, prices, pills, breadcrumbs, job salaries, course details — exactly as Google might show them.
Required fields are marked with *. Missing or invalid inputs are highlighted red before generation — no guessing what went wrong.
Article type lets you pick BlogPosting, TechArticle, or NewsArticle. LocalBusiness supports 20 sub-types like Restaurant, Hotel, MedicalBusiness, and more.
Copy raw JSON-LD or the full <script type="application/ld+json"> tag ready to paste into your page's <head>.
Reset button clears the form, output, and preview instantly. Available at the top and bottom of the form — no scrolling needed.
Get started in 4 easy steps
Pick from 19 schema types in the dropdown. For Article, also choose a sub-type: BlogPosting, TechArticle, or NewsArticle.
Required fields are marked with *. Fill in title, description, author, dates, prices, ratings — whatever applies to your type.
Click Generate at the top or bottom of the form. Validation runs first — any missing required fields are highlighted inline.
Switch to the Rich Preview tab to see a Google SERP mockup. Then copy the JSON-LD or full <script> tag and paste it into your page's <head>.
Stand out from the competition
Rich snippets with stars, prices, and images visually stand out in search results, driving significantly higher click-through rates.
The Google SERP-style preview shows stars, event pills, job salary, course details, and breadcrumbs before you deploy anything.
Required fields are highlighted inline. You fix errors before generating — no broken or incomplete schema ever gets copied.
19 schema types including newer ones like JobPosting, Course, Book, Movie, and NewsArticle — more than most paid tools.
All processing is local. Your product details, article content, job descriptions, and pricing never leave your browser.
Generate and Reset buttons appear at both the top and bottom of the form. Output panel stays sticky beside you while you fill fields.
See how others are using this tool
Use Article, BlogPosting, or NewsArticle sub-type. Show publish date, author, and publisher in search results.
Add GTIN, MPN, availability, price, and brand. Display star ratings and prices directly in Google Shopping and search.
Include performer, organizer, ticket price, location, and attendance mode. Eligible for Google Events carousel.
Show prep time, cook time, calories, star ratings, and yield. Appear in Google's recipe rich results and image carousels.
Include employment type, location or remote flag, salary range, and expiry. Eligible for Google for Jobs listings.
Add provider, instructor, course mode, duration, price, and language. Appear in Google's course rich results.
Everything you need to know about Schema Markup Generator
Schema markup (structured data) is code that helps search engines understand your content better. Instead of just crawling text, search engines see explicitly labeled data like "this is a product with price $49.99 and 4.5 star rating". This allows Google to display rich snippets — enhanced search results with stars, images, prices, etc. Rich snippets stand out visually, leading to 20–40% higher click-through rates. Schema doesn't directly improve rankings but indirectly helps through increased engagement and better content understanding.
JSON-LD (JavaScript Object Notation for Linked Data) is a format for structured data recommended by Google. It's a script tag in your page's <head> section with JSON markup. Alternative formats include Microdata (inline HTML attributes) and RDFa. JSON-LD is preferred because: it's easier to implement and maintain, doesn't clutter your HTML, can be added via Google Tag Manager, and is recognized by all major search engines. Microdata still works but is harder to manage as it requires modifying your HTML structure.
The tool supports 19 schema types: Article (with BlogPosting, TechArticle, NewsArticle sub-types), Product (with GTIN, MPN, availability), Event (with performer and organizer), Recipe, FAQPage, HowTo, Review, LocalBusiness (20 sub-types), Organization, Person, WebSite, VideoObject, SoftwareApplication, BreadcrumbList, JobPosting, Course, Book, Movie, and NewsArticle. All types include a Google SERP-style rich preview after generation.
The most impactful schemas depend on your content type. For articles: Article or NewsArticle. For e-commerce: Product with offers and ratings. For local businesses: LocalBusiness with address and hours. For jobs: JobPosting — eligible for Google for Jobs. For courses: Course. Others like FAQ (gets expanded dropdowns in SERP), HowTo (featured snippets), Recipe (carousels), and BreadcrumbList (improves navigation display) are also high-value. Start with the schema that matches your primary content.
After clicking Generate JSON-LD, switch to the "Rich Preview" tab in the output panel. You'll see a Google SERP-style mockup showing how your schema might appear in search results — star ratings, prices, event details, job pills, course info, breadcrumbs, FAQ dropdowns, and more. This is a client-side preview and the actual display in Google may vary, but it gives you an accurate idea of what rich features your schema is eligible for.
Use Google Search Console's Rich Results report to see which pages have valid schema. Test with Google's Rich Results Test tool at search.google.com/test/rich-results — it validates your schema and shows a preview of eligible rich snippets. Keep in mind: valid schema doesn't guarantee rich snippets. Google decides when to show them based on many factors, and it can take days to weeks for Google to recognize new schema in search results.
Yes! You can and often should use multiple schemas on one page. An article about a recipe can include both Article and Recipe schema. An e-commerce page might have Product, Review, and BreadcrumbList schemas. Each schema describes a different aspect of your content. Generate each type separately using this tool, then combine them in your <head>. Don't use conflicting schemas or schemas that misrepresent your content — Google penalizes schema spam.
Never. All schema generation, validation, and preview happen entirely in your browser using JavaScript. Your product details, article content, job descriptions, pricing, and any other data you enter never leave your device or reach any server. This makes it completely safe for generating schema for unpublished products, upcoming events, confidential client work, or content that hasn't launched yet.
While you use our free tools, let us build your professional website. Fast, affordable, and hassle-free.